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What The MP offers: American Frames

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The Metaphor Project offers 'speaking American' as the most effective way to frame our messages for mainstream Americans. 'Speaking American' is a specific technique for framing new liberal and progressive ideas at the 'big idea' level, in a concrete, easily accessible form. It means using commonly understood words, phrases, images or metaphors like 'playing by the rules,' that evoke the finest American values--the ones we also share, such as fairness. (See American Framing Steps and American Framing Tools for details of this method.) See also What Is 'Speaking American?' and Why Speak American? for more detail about why this technique works.