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2012 News:

Workshops,Talks, Appearances, and Media Work in 2012:

12.20.12 Book Sale at The Contra Costa County Democratic Party Holiday Celebration

11.18.12
Speaker, San Mateo Peace Action Meeting

11. 04.12
 Speaker, East Bay Peace Action Annual Gathering

10.16.12, A Watch & Discuss re the Second Presidential Debate with Susan C. Strong at The Hillside Club, Berkeley, CA, 6 p.m.

10.17.12 Featured Guest, Writing Wednesdays Teleconference, Noon PST, with Dalya Massachi, Founder, Writing for Community Success
 
9.05.12, KVMR Interview on UnderNews, Nevada City, CA.

9.01.12,
1:00 p.m., American Framing Workshop, Redwood City, sponsored by the MoveOn Mid-Peninsula American Dream Council.

8.02.12,
Book Talk 7:00 p.m., Mt. Diablo Peace Center, 55 Eckley Le., Walnut Creek (potluck at 6 p.m.)

8.04.12,
American Framing Workshop 1:30 - 4:30, sponsored by Marin MoveOn Council, 789 Hamilton Pkwy, Novato

8.12.12,
Book Talk, 10 - 11 a.m., Unitarian Universalist Church of Berkley, 1 Lawson Rd., Kensington

8.15.12, 'Friendly Persuasion Today,' sponsored by Pacific Yearly Meeting of the Religious Society of Friends, 6:45 - 8:15 p.m., Walker Creek Ranch, Marin County.

July 25: Speaker at the San Ramon Valley Democratic Club

July 7:   Speaker at Tom Atlee's Cooperative House, Eugene, OR

July 5:   Interviewed on Channel 29, Eugene, OR

June: A great deal happened in June! Details below:

During the first two weeks of June,The Metaphor Project had a
booth at the Netroots Nation 2012 conference in Providence, RI, and we were also at the 2012 Take Back the American Dream conference in Washington, D.C., where we made many important contacts and did a radio show too, for WNJC.(More details about our media work this summer are posted below.)


May: Speaker at the Lamorinda Democratic Club & Leader, American Framing Workshop for the Trivalley MoveOn Council

 

Spring 2012: We held two private book talks, two public ones at bookstores (Orinda Books & University Press Bookstore, Berkeley), and tabled at a number of regional MoveOn events, plus three showings of Heist: Who Stole the American Dream.
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 Details of  some 2012 Media Work:

-Interview by “Dr. G,” on 8.02.12, on Vallejo, CA Radio, 89.5 FM, KZCT, NorthBayUprising
www.ozcatradio.com


-
Interview by Occupy Eugene TV, July 9, 2012, Eugene Community TV, Channel 29,
www.ctv29.org
Podcast of this interview live at: 
http://occupymedia.libsyn.com/webpage/the-metaphor-project-with-susan-strong; video will be up on YouTube soon.

-Interview by Rob Kall, Executive Editor of OpEdNews, on his  “Bottom Up Radio” show, aired on 6.27.12 on WNJC 1360 A.M.

Videotapes or podcasts being edited or forthcoming
-Podcast and video of a talk at the Unitarian Universalist Church of Berkeley, 
Kensington, CA, 8.12.12


-Video of Marin MoveOn Council American Framing workshop on 8.04.12 for
Marin
Community TV, to be edited and aired in about a month.
 
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NEWS RELEASE: February 1, 2012


For Immediate Release
                                                          
                                                MAKE CHANGE HAPPEN!
 
Our new book, Move Our Message: How to Get America's Ear (The Metaphor Project, 2012, 172 pp., $10, trade paperback) helps progressive activists make change happen! Today our economy, our health, our environment and even our democracy face greater threats than ever before. We need messaging that can reach mainstream American audiences--framing our points about what needs to be done in a smart, accessible way.  Game changing as  “1%,”  “99 %” and even “Occupy” are, we have to be able to say a lot more than that as 2012 unfolds. And we must say it in short punchy ways that also stick and transform.

The best way to achieve that goal is to practice “American Framing,” or “speaking American.” American Framing is a way of translating our own ideals, values, stories and policy goals into colorful political language that spreads. Most Americans understand phrases like “let’s move forward,” “play by the rules,” or “can do.” Everyday metaphors and short phrases like these form part of our enduring political lexicon. They evoke our ideal national identity as a people. The findings of modern cognitive science validate what communications specialists have known for years: this kind of storytelling language persuades the best.
 
We progressives can express our own messages using that kind of easily understood language with complete integrity. Ours can be the “American truthbites” that finally bring an issue into the open. Only then will there be an audience for our talking points and the nuances they may express. Move Our Message: How to Get America’s Ear is packed with practical guidance on how to connect with mainstream American audiences. The book includes chapters on what American Framing is, why it works, and examples of “speaking American” about peace, justice, and environmental sustainability. Part III, the “how to” section, contains the most up-to-date versions of The Metaphor Project’s time-tested tools, resources, and message-building steps. 
 
Author Susan C. Strong, Ph.D., founder and executive director of The Metaphor Project,   has been helping progressives and liberal activists mainstream their messages since 1997. A complete bio for her is available at http://www.metaphorproject.org.  
 
Move Our Message: How to Get America’s Ear is available from The Metaphor Project’s
website at http://www.metaphorproject.org. Bookstores and other retailers: please contact us directly at metaphorproject@earthlink.net or by Phone & FAX 925-254-3304.  Our mailing address is: The Metaphor Project, P.O. Box 892, Orinda, CA 94563.
 
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 A Bit of 2011 News:
The Metaphor Project went to The Netroots Nation 2011 Conference in Minneapolis, June 16 - 19.  Conference-goers showed lots of interest in American framing and 'speaking American' at our booth in the Exhibit Hall. It was a great success for the Metaphor Project, and we made lots of new connections. More news on how that all develops later this year!

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2010 Metaphor Project News

Our Mission and the 2010 MP News

The Metaphor Project’s core mission is helping progressives learn to do American Framing
via the storytelling words, images and metaphors that evoke our best American values. To that end, we provide many free resources and message builders on our website, and free subscriptions to our monthly web essays on American Framing for current issues. We also do pro bono coaching for qualified progressive activists and leaders, usually via email or telephone conference call.We take special satisfaction in assisting key progressive leaders with specific American Framing challenges. In addition, we maintain a presence at various progressive conferences. Custom workshops, talks or presentations for all progressive groups are available on a sliding scale fee basis.
 
Spreading the word about how to do American framing is one of our most important tasks,
and for that reason we pay particular attention to the number and type of hits on our website,
the reception of our monthly web essays, and the growth of our Metaphor Project Network. 
Below you will find highlights of all of these as well as other 2010 Metaphor Project activities.
Please help support our pro bono activities with a generous tax deductible donation in 2011!  You can find details here: Donate or just send your check to
The Metaphor Project, P.O. Box 892, Orinda, CA 94563. Thanks.
2010 News of Our MP Web Essays, Website, and Network
As of December 2009, MP web essays are being published on OpEdNews (http://www.opednews.com), on our page at the Daily Kos (http://susancstrong.dailykos.com/) and featured when new on our home page, tagged “new” or “still relevant.” I’ve also been tweeting about each new one at the time it is sent to our Metaphor Project Network, which is made up of more than 800 national and international subscribers. (My tweets [@susancstrong] also appear on my Facebook and LinkedIn pages.)

Metaphor Project Website News

Our average number of website hits over the whole of 2010 is 6,891 per month (AWSTATS), including 9,100 last January, 9667 in February 2010, and 10,009 in March. These are very good numbers for a nonprofit communications training site! Our stats also tell us that about 90% of our hits come from links in e-mail or favorites, which is more proof that, as intended, our network is forwarding MP essays and also returning frequently to our site as a resource. Links to our site also appear on a number of other progressive ones, including